For the past year and a half, MSU School of Hospitality and Business Alumni Association has been gearing up for their 100th year anniversary. The goal of this 3+ year campaign is to celebrate the legacy of the program, and the power and influence of the School of Hospitality and Business. We developed and created a 6-part video series aimed at increasing alumni engagement, SHB enrollment, MSU SHB brand awareness, and more. Take a look below to see the work.