As part of a cross-cultural collaboration between Michigan State University and the Communications University of China, we lead a project to promote a new Master’s in Digital Advertising program. 

 

Our goal was to create 7 top-of-funnel awareness videos highlighting the MSU faculty who would be teaching in the program—and ultimately, drive applications from rising bachelor students at CUC. Key Insight: Who you learn from affects your outcome. Check out the work below.