Conquer Accelerator, a startup support program for Michigan-based entrepreneurs within MSU’s Research Foundation, asked us to create a targeted LinkedIn campaign.  

 

The campaign was structured into three targeted waves: 

 

- A core brand piece introducing Conquers mission 

- A value-driven post highlighting program benefits 

- A testimonial series featuring past participants to build credibility and trust 

 

Insight: Position Conquer as a startup’s “personal trainer”, a hands-on, results-driven guide for early-stage entrepreneurs. Look below to see the work.