Over the past two years, 42pointSEVEN has partnered with the MSU Office of the Provost to produce a series of Instagram Reels and YouTube Shorts designed to make the role of the Provost more visible and relatable to students. Our creative team developed short-form video content that highlighted the Provost’s responsibilities, showcased their connection to student life, and emphasized the impact this office has on the university’s academic mission. By translating an often-unfamiliar administrative role into engaging, student-friendly storytelling, we helped increase awareness, foster transparency, and strengthen the Provost’s presence across MSU’s digital platforms.